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Betty's Corner


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AM Best Magazine Features our Lifeline and Betty White

Entertainment Legend Betly Wldte has renewed her promotional agreement with life settlement provider The Lifeline Program. For the past five years, White, who starred in TV shows such as The Golden Girls and The Mary Tyler Moore Show, has been the face of the The Lifeline Program, educating and informing seniors to help them unlock the substantial value hidden in often unwanted or unneeded life insurance policies. White has been a vocal believer in The Lifeline Program. She can be seen on the firm's website and also starring in its promotional videos.

In a statement, White said The Lifeline Program offers life settlements that "truly help seniors make the most of their life insurance. Getting money now, when you need it most, is like turning a life insurance policy into life experience." A life settlement-the sale of an existing life insurance policy by an elderly or terminally ill policyholder for more than the current cash surrender value-is a unique alternative to surrendering a policy or letting it lapse. It can be offered on term, whole or universal life policies. The Lifeline Program is a division of Wm. Page and Associates Inc.


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