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Betty's Corner


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The Lifeline Program Wins Three 2013 MarCom Awards

www.finance.yahoo.com

The Association of Marketing and Communication Professionals recently honored The Lifeline Program with three 2013 MarCom Platinum Awards, which recognize outstanding achievement by marketing and communications professionals throughout the world.

The life settlement provider received an award for its whitepaper, “How to Offer Life Settlement to Your Clients ” as well as for “Betty White's Explanatory Video: Life Settlements from The Lifeline Program,” an animated short featuring the voice of company spokesperson Betty White and “The Life Settlement Process Explained,” a brochure sent out to estate and financial planners.

“We are particularly pleased to be honored for our work educating seniors through social media and using cutting-edge, high-quality strategies and tactics,” said Stephen Terrell, senior vice president of market development and branding for The Lifeline Program. “We hold ourselves to high standards and appreciate being recognized for the complexity of marketing to seniors who are increasingly turning to the web for trusted relationships.”

The Lifeline Program is a life settlement provider in Atlanta, Ga. Founded in 1989, the company assists baby boomers, seniors and their families by purchasing unwanted or underperforming life insurance policies for immediate cash. The Lifeline Program actively educates and partners with insurance agencies, estate planners, financial planners and broker-dealers to establish life settlement business lines. For more information on The Life-Changing Solution offered through life settlements, contact Stephen Terrell of The Lifeline Program at 770-724-7300 or visit www.thelifeline.com.

Contact:
David PR Group
Melissa Hamann, 305-255-0035
melissa@davidpr.com

 


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