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Betty's Corner


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Betty White Music Video Promo Hits YouTube

Backstage HD B-Roll Footage Available for Download

Business Wire

ATLANTA--(EON: Enhanced Online News)--Life settlement company, The Lifeline Program today unveiled a 12-second clip from its still-unreleased music video starring Betty White and techno sensation Luciana. The 89 year-old comedic icon raps and breakdances up against the emerging British artist in the company-sponsored remix of Luciana's "I'm Still Hot." High definition backstage b-roll footage including scenes of White with bodybuilders and a boa constrictor from the Los Angeles Zoo is also available for download.

The first of three YouTube bound teasers, The Lifeline Program will release one clip per week until the upcoming official music video premiere scheduled for October. The YouTube sneak peak gives fans a glance at White's much anticipated music industry debut. Complete with edgy choreography and provocative lyrics, the final track recorded and utilized White's real voice. White, up for an Emmy Award this Sunday for Hot in Cleveland, finished filming of the video in Los Angeles two weeks ago.

Rebranding itself to a younger audience, The Lifeline Program hopes America's most trusted celebrity's bold dance moves and catchy rhymes will reach out to social media savvy boomer consumers. The 75 million Americans born between 1946 and 1964 constitute a sizable demographic, soon approaching retirement age with infamous lower retirement savings than previous generations. The market-leader in the life settlement industry offers substantial settlements to holders of unnecessary life insurance policies; many times providing much needed financial security to seniors nationwide.

The final version of the video will be available for purchase on iTunes, and a large portion of the proceeds will benefit the Los Angeles Zoo. For the latest Betty White video news, visit: facebook.com/LifelineProgram

The Lifeline Program is a life settlement company based in Atlanta, Ga., and is a division of Wm. Page and Associates, Inc. Founded in 1989, The Lifeline program offers life settlement portfolio aggregation services and alternative investment opportunities to financial institutions, fund managers and other investment entities. The company partners with insurance agencies and broker dealers to establish life settlement business lines and assists seniors with retirement planning options. For more information on life settlements, contact Stephen Terrell of The Lifeline Program at 770-724-7300 or visit www.thelifeline.com.


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