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Betty's Corner


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The Lifeline Program® Extends its agreement with Betty White, Celebrating 5 Years as the Most Famous Face of Life Settlements

The Lifeline Program

The Lifeline Program® today announced that entertainment legend Betty White has renewed her promotional agreement with the company. For the past 5 years, White has been the face of The Lifeline Program educating and informing seniors to help them unlock the substantial value hidden in often unwanted or unneeded life insurance policies.

Betty White, who recently won her seventh Emmy Award for her "Saturday Night Live" hosting duties, has been a vocal believer in The Lifeline Program, one of the world's most experienced, respected and well-capitalized providers of life settlements and its management team. She can be seen on the firm's website and also starring in its promotional videos. Betty White was identified as the ideal spokesperson, due to her cross-generational and global appeal.

"We originally selected Betty as our spokesperson because she was well-regarded among our target audience of seniors and early boomers," said Stephen Terrell, Senior Vice President of The Lifeline Program. "Her ever-expanding star power has since helped build and define our brand. Today, whether you are talking to an emerging hedge fund manager, financial advisor or a senior who is considering a life settlement, everyone knows Betty White."

A life settlement is the sale of an existing life insurance policy, by an elderly or terminally ill policyholder, for more than the current cash surrender value. A settlement is a unique alternative to surrendering a policy or letting it lapse and can be offered on term, whole or universal life policies. Money from a settlement can be used to pay for any expense, from paying for a grandchild's education to funding a long-term care insurance policy.

"The Lifeline Program offers life settlements that truly help seniors make the most of their life insurance," said Betty White. "Getting money now, when you need it most, is like turning a life insurance policy into life experience."

The Lifeline Program is a life settlement provider based in Atlanta, Ga., and is a division of Wm. Page and Associates, Inc. Founded in 1989, The Lifeline Program offers life settlement portfolio aggregation services and alternative investment opportunities to financial institutions, fund managers and other investment entities. The company partners with insurance agencies and broker dealers to establish life settlement business lines and assists seniors with retirement planning options.


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