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Betty's Corner


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Betty White: behind the scenes at her Lifeline Programs
fashion shoot

Examiner.com

Television icon and the busiest lady in Hollywood, Betty White has taken on another job. The star of TV Land's "Hot in Cleveland" and NBC's "Betty White's Off Their Rockers" recently did a fashion shoot for Lifeline Programs in which she is a spokesperson. White posed with one of her favorite friends, a golden retriever named Cooper along with a number of fun and interesting props.

View Slideshow: Betty White's Lifeline Fashion Shoot

Lifeline will feature the photos in future campaigns. White's participation in the Lifeline Programs has been a huge success for the company which had a successful previous campaign with the actress. The "I'm Still Hot" music video, released last fall, quickly went viral, receiving more than 1 million views on YouTube.

"Betty White continues to be a powerful advocate for our brand as we help seniors supplement their retirement income and live the remainder of their lives financially care-free," said Wm. Scott Page, president and CEO of Lifeline.

White can be seen each week on "Hot in Cleveland" airing on TV Land and "Betty White's Off Their Rockers" on NBC.


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