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Betty's Corner


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Betty White Music Video Wins Communicator Award of Excellence

SunHerald.com

The International Academy of the Visual Arts and the Communicator Awards recently honored The Lifeline Program with a 2012 Communicator Award of Excellence, the highest Communicator accolade, for its viral YouTube music video, “I’m Still Hot -- featuring Betty White.” Starring the Emmy winning actress rapping alongside British singer Luciana, the video spawned overwhelming national media attention and more than one million YouTube hits shortly after its release.

Founded in 1995, the leading international awards program recognizes “big ideas” in marketing and communications. The 2012 Communicator Awards selected the piece for the Online Video - Viral category winner.

“Betty White entertained baby boomers and seniors in a way that was playful and different from anything her fans had seen from her," said Stephen Terrell, senior vice president of market development and branding for Lifeline. “She brought national attention to a financial option which can really impact the quality of retirement for millions of Americans.”

The company is rebranding the life settlement industry by establishing life settlements as a mainstream financial offer for seniors with unneeded or unaffordable life insurance policies. Seniors can sell a life insurance policy for cash, which can be used to help fund retirement. Baby boomers are encouraged to keep their insurance coverage in force in order to protect their families and perform a life settlement later in life. Terrell served as executive producer on the project that included director Josh Forbes and music producer Dave Aude.

Founded in 1989, The Lifeline Program offers life settlements as a new financial planning option to baby boomers and retirees. The company partners with insurance agents, broker dealers and financial planners to establish life settlement business lines. For more information on life settlements, contact Stephen Terrell of The Lifeline Program at 770-724-7300. Additional research as well as informative videos featuring company spokesperson Betty White is available at www.thelifeline.com.


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