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Betty's Corner


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The Lifeline Program® Launches Social Media Website Featuring Betty White

"Betty's Corner" to Educate Seniors, Boomers about Life Settlements

With a nod to the growing power of social media among seniors and baby boomers, The Lifeline Program® today launched a new section of its website devoted to consumer education and featuring the company's promotional spokesperson Betty White. Called "Betty's Corner," the social media section offers frequently updated life settlement news and informative articles. It will soon premiere new behind-the-scenes photos, videos and fan contests from White, the acclaimed comedic actress and author of the new book "If You Ask Me (And of Course You Won't)." The site can be visited at http://www.thelifeline.com/BettysCorner.

"Many seniors and baby boomers have used our Facebook, Twitter and YouTube pages to learn about life settlements, and Betty White's involvement has been instrumental," said Stephen Terrell, executive vice president of The Lifeline Program. "The new site brings together all of our social media tools."

According to the Pew Research Center, between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%. During the same period, use among those ages 65 and older grew 100%.

At the same time, research suggests that many boomers and seniors are ill-prepared for retirement. An AP poll released last month indicates that as many as 25% of baby boomers have saved nothing for retirement.

Company executives believe that life insurance settlements provide a new alternative to helping fund retirement. They are advocating that baby boomers near retirement-age should begin planning now for a potential life settlement in the future.

"Even though the baby boomers are in retirement crisis, they are also the best insured generation of all time," said Terrell. "Many have purchased life insurance which can be used to fund retirement costs, but they still don't know the option exists. We are hoping 'Betty's Corner' will help bridge the information gap."

"Even though the baby boomers are in retirement crisis, they are also the best insured generation of all time," said Terrell. "Many have purchased life insurance which can be used to fund retirement costs, but they still don't know the option exists. We are hoping 'Betty's Corner' will help bridge the information gap."

Consumers interested in receiving information about life settlements should follow this link: http://www.thelifeline.com/en/contact_form.php, or to be contacted by phone, follow this link: http://www.thelifeline.com/en/contact_callme.php.

The Lifeline Program is a life settlement provider based in Atlanta, Ga., and is a division of Wm. Page and Associates, Inc. For more information on life settlements, contact Stephen Terrell of The Lifeline Program at 770-724-7300 or visit www.thelifeline.com.


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