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Betty's Corner


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The Lifeline Program Releases Video on What Makes a Life Settlement Company Successful

Life Insurance Holds Hidden Value for Seniors, Helps Fund Retirement

www.businesswire.com

Life insurance settlement company The Lifeline Program today released a consumer video on what makes a life settlement company successful. Featuring testimonials from employees and senior executives, the video offers a glimpse inside a 20-year-old company that helps seniors unlock the hidden value of life insurance to help fund retirement. The video offers insight into how the company is run as well as its promotional relationship with television legend Betty White.

A life settlement is the sale of an existing life insurance policy, by an elderly policyholder, for more than the current cash surrender value. A settlement is a unique alternative to surrendering a policy or letting it lapse and can be offered on term, whole or universal life policies.

"We have always believed that our employees are the greatest advocates for our company and for life settlements," said Stephen Terrell, executive vice president of The Lifeline Program. "Our video explains what makes our company different and why we believe that life settlements will soon become a key part of every senior's retirement plan."

Life insurance settlements are gaining in momentum for a number of reasons, according to Terrell. The year 2011 is already being called the year of the Golden Boomers as more and more seniors begin to retire. At the same time, this is the best-insured generation of all time, and analysts have predicted that life insurance settlements could be a $100 billion industry over the next ten years.

"When you add the market factors with the common desire among boomers to gain the most from their assets, the overwhelming conclusion is that life settlements will have a banner year," said Terrell.


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