Betty's Corner

Behind the Scene with Lifeline's Darling, Betty White

She's got 216, 200 fans on Facebook (at time of print); the cheers and applause she received on her Saturday Night Live sketch was deafening; and the 7 Emmys and 20 Emmy nominations (plus a few People's Choice Awards, a Golden Globe Award, a couple of SAG Awards, and two MTV Movie Awards) is proof enough that Betty White is loved by many (millions). She is adored across all demographics because of her genuine nature and her incredible talent. It is no wonder, The Lifeline Program® first signed Betty White as celebrity spokesperson back in 2005 without hesitation.

Scott Page, president and CEO of The Lifeline Program, explained the decision, "Betty White is one of America's most recognizable and beloved faces, particularly when it comes to seniors. She will help us to teach thousands of seniors how to uncover hidden wealth by selling their life insurance policies." Six years later the relationship is still going strong, as Betty White has happily agreed to continue being the face and personality for the Lifeline Program. For Betty White it's more than just a product she wholeheartedly believes in but also becoming a lifelong member of the dynamic Lifeline family.

  • "I'm Still Hot" Video Behind The Scenes
  • Betty White attends the Lifeline Program Presents Production Performance And Profit Luncheon
  • Betty White in Atlanta celebrates 5 years with The Lifeline Program
  • Betty White at Los Angeles photo shoot for The Lifeline Program
  • Betty White in Washington D.C. with The Lifeline Program
  • Betty White's personal thank you notes to The Lifeline Program