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The Lifeline Program® Launches Innovative Marketing Incentive Program for Brokers and Agents of the Life Settlement Industry
ATLANTA, Ga., Dec. 9, 2005 -- The Lifeline Program®, a life insurance settlement company, today announced the launch of a series of innovative marketing and sales incentive programs targeted at brokers and agents within the life settlement industry. The company's first program, The Lifeline Bowl, is a football-themed promotion designed to coincide with football's playoff and bowl season. It begins today and will carry forward through Jan. 31, 2006, offering more than $25,000 in cash and merchandise, including a luxury timepiece, a vacation to the Bahamas and cash awards for participating eligible life settlement brokers and agents. "The Lifeline Bowl is the first of many new incentive programs we plan on implementing in the upcoming year," said Stephen Terrell, the company's Vice President of Marketing & Public Relations. "We are experiencing unprecedented international demand for U.S. life insurance policies and want our valued broker and agent network to know that their ongoing and continued support of our company is truly appreciated."
Life insurance settlements enable seniors and the terminally ill to sell existing life insurance policies for sums that exceed their cash surrender values. This type of transaction is growing in popularity among seniors wishing to turn non-performing insurance investments into more immediate financial gains. Participation in the event is extended to brokers and agents who close a settlement contract package with The Lifeline Program® of at least one policy with a minimum face value of $250,000. Those brokers and agents will be eligible to select one space on The Lifeline Bowl playing field for every $250,000 of policy face value closed through the company during the promotion. The playing field contains various cash and prize rewards, ranging from $250 in cash upward. Participation is limited, however, and official rules are available on the company website at www.thelifeline.com.
Founded in 1989, The Lifeline Program® is a registered trademark and trade name of Wm. Page & Associates, Inc., one of the first and largest providers of life insurance settlements in the United States. Based in Atlanta, Ga., the company has pioneered business practices in the secondary market for life insurance policies, led efforts to make life settlements a respected financial tool and successfully and tirelessly lobbied for intelligent industry regulation. Award-winning television actress Betty White serves as a spokesperson for the company, making her one of the most recognizable figures associated with life settlements. The Lifeline Program® also is known for its work in creating new markets for life settlement opportunities abroad, serving as the exclusive provider for a major life settlement investment fund based in Europe. For more information on The Lifeline Program®, life settlements, or The Lifeline Bowl, please contact Audrey Morgan at 800-252-5282, by e-mail at amorgan@thelifeline.com, or visit the company online at www.thelifeline.com.
Contact:
Audrey Morgan
Assistant Manager, Marketing and Media
770-724-7300
amorgan@thelifeline.com
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